Having gone through a process of gentrification since 1990s, Richmond has transformed itself from a struggling working-class neighbourhood to a popular hustle and bustle area. Nowadays, this inner-city suburb is offering its residents a lifestyle of spectrum, from outlet shopping strip, energetic sports facilities to the boutique local cafes and bites of full Asian flavours in Victoria Street.
Known as Melbourne Cricket Ground, MCG is a Melbournians' hotspot as it is home to the Melbourne Cricket Club as well as the spiritual home and the venue for AFL matches (Australian Football League). During AFL season, MCG hosts at least one game each round (usually more) and the stadium fills to capacity for the AFL Grand Final.
Being home to working class in the old days, Richmond has the presence of Victorian terraces and timber cottages. Many of the heritage premises from old Victorian era have been restored to former glories, functioning as classic pubs or milk bars. Near the station, the history of manufacturing can be spied in the old factories. Some of them still preserve their vintage logos with converted dwelling units inside, expansive loft style apartments.
Remarkable and sculptural, this project offers its residents a vibrant inner city lifestyle that takes its premium location in the well sought-after suburb Richmond as a striking landmark presence of elegance.